What do we care about?


Following this thought, my team and I packed our backpacks with our stuff, and our questions, in September and headed out to the FAQ forum in…

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My Favorite Spot for a Summer Retreat in Austria


Every summer, city dwellers flock to the countryside for a summer retreat... and I’m looking especially forward to it this summer. After spending…

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Anything but Ordinary


That's the title of Anja Förster and Peter Kreuz’ book, which was published in 2007. This book—their first joint publication—managed to inspire me…

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Our Corporate Design


Life-affirming. Feminine. Stimulating.   These were the virtues we had set when Pantone announced in December 2018 that coral would be the trend…

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Our Brand Identity


Making the simple complicated is common practice. Making the complicated simple, awesomely simple, that’s creativity.   One face? Two faces?…

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Hospitality Ambassador


In 2019, the HLF Krems, where Christine went to school, founded an alumni association. Christine was chosen as the association’s chairwoman. She had…

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The Best of both Worlds – Part 2



Simple but effective Creative thinking isn’t the only thing that can boost a company’s success. Plain old structural changes and clear guidelines…

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The Best of Both Worlds – Part 1


What Small Companies Can Learn from Big Ones. We’ve all seen lists like these: “10 Things That Large Companies Can Learn From Startups.” These days,…

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Sometimes the Things That Go Without Saying Actually Need to Be Said


At first, it might seem obvious that being polite and friendly to your guests is something that goes without saying. But maybe exactly because these…

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Why Should Companies Think About Hospitality?


Think of an event that is geared towards the purchase of a particular product or service: Perfectly organized from start to finish, a consistent…

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Going The Extra Mile – More Than What’s Expected


Service means going one step further and offering more than what’s expected—like playing a encore. Service is about doing better than average, and…

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Hospitality –  A Matter Close to My Heart


When I tell people that I develop hospitality concepts for a living, I’m often greeted with puzzled looks. Most people tend to associate hospitality…

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Where do I come from & where do I want to go?


Around five years ago I started my own business, Friedreich Hospitality. My company began with an idea and a vision that continues to guide me today:…

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Hospitality the Vorarlberg Way


What is “hospitality the Vorarlberg way” and what can we learn from it to increase the quality of our events? For Christian Schützinger, the CEO of…

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Hospitality? Hospitalize? The difference.


In Austria, when I tell people what I do for a living, people often ask me: “Oh, you’re a hospitality consultant? Does that mean you offer consulting…

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Does love at first sight exist?


Do you believe in love at first sight? No? Well I am a true believer — at least in the context of business. It’s that first magic moment: the…

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Help, I’m Expecting Guests! Am I a Good Host?


How can I make sure that all my guests feel happy and welcome? Is there a “Host Handbook” or an etiquette guide? It might come naturally to some, but…

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Is the Guest Really King?


“The guest is king” is a prevalent old saying that is still popular today. The guest, in my opinion, is first and foremost a person who wants to be…

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