Diverse. International. Unique.

We go above and beyond for everyone on our guest list. We assess and optimize processes, create a hospitality action plan, supervise events and implement our own projects; all so that we can welcome our guests and customers with that extra bit of warmth and hospitality that can make all the difference.

Since 2012, we have had the pleasure of working with a number of special and unique organizations and companies, both in Austria and internationally. We couldn’t be more proud of our clients and the successes that we have achieved together! Here is an excerpt from our guest list:

FIFA Football Worldcup 2018 in Russia

Starting in autumn 2017 and ending with the finals of the football World Cup 2018 we supported FIFA as hospitality consultants for the conception and quality assurance in the VIP and VVIP areas. More than 80 flights to and within Russia followed in order to create the best possible hospitable atmosphere in all 12 stadiums in order to assure the guests feel welcome and comfortable. Our responsibilities range from the selection of furniture and fabrics, the right music to the wines served.


„Together we made it from the top 100 of the international art fairs to the top 20. Christine's eye for detail and her focus on hospitality had a significant role in that.

Renger van den Heuvel, viennacontemporary


Gerüchteküche is a matter truly dear to our heart. Due to our passion for good food and cuisine, this private project was created in 2016 together with a befriended catering business. At Gasthaus Krammer in Groß Gerungs, our guests can enjoy a cozy evening, which they will remember for a long time. With regional and seasonal food, as well as exciting drinks, all the senses are stimulated and an exciting and memorable experience is created.

Steininger Designers

“As producers of exclusive kitchens, we love great design. That’s why we love working with people like Christine, who share our passion for beautiful things.”

Martin Steininger, steininger.designers

IMC Krems

Shortly after founding Friedreich Hospitality, Christine received the offer to work as a lecturer at the IMC University of Applied Sciences in Krems. Since 2012 she successfully teaches event management in the 'Tourism & Leisure Management' course of study. In her lectures she passes on her knowledge and particularly her experiences on the basis of practical examples with which she impresses her students every year anew.

Hofstätter Depot

Hofstätter Depot is an auction house, for which we developed a concept for selling some pieces from their collection. The main issue was the brainstorming for a charming and hospitable sales event. At the resultant two events, one in an old Roman bath and one in the Dorotheum Vienna, not only coffee, cake or a tour were offered to create an unforgettable moment with the guests and potential customers.

WU Executive Academy

In 2013, one year after Christine started lecturing at IMC Krems, she received the offer for lecturing at the WU Executive Academy. Since then, she has been introducing the students to event management and its basics. At any time she is available to advise and assist them in elaborating their case studies.

Erste Bank

“Ms Friedreich is a fountain of original ideas! For her, taking care of our guests was a labor of love.”

Andreas Bonschak, Erste Bank Private Banking


For two years in a row, we have been involved in the pioneers festival as a hospitality consultant and have taken over the entire coordination of the hospitality and volunteer teams as well as partially advisory functions. The focus was mainly on the signage on site, the team management, the set-up management and to make the associated activities more innovative and creative. Last but not least, we have made sure that we and the rest oft he team can act appropriate to possible crises.


“Christine not only focuses on the project as a whole, she also pays careful attention to the small details that make an event special. She personally looked after our guests, and customers respond well to her open and warm personality.”

Andreas Miksche, Mertel Events RG

Azerbaijan University of Management

Through her engagement at the IMC Krems she got the possibility to teach each year since 2015 one week as a guest lecturer at the Azerbaijan University of Management in Baku. There she trains the event managers of the future and introduces them to the idea of hospitality moments. The students were so impressed that they honored her 2017 with the award for the 'lecturer in a leading role'. In 2016 she also lectured in Sanya as part of the exchange program of IMC.


The engineering office AXIS has commissioned us to develop a communication concept and support the company’s presentation on its website. The cooperation also resulted in measures for customer loyalty in the area of B2B and in some projects we helped them to understand and see the perspective of the guest. For two events, we were in charge of the operative organization and processing including the invitation management and creative concept.


In 2015 we put the Hotel Liebnitzmühle in Lower Austria through its paces and brought in our expertise in hospitality and customer service. We put ourselves in the position of the guests and have thus been able to experience what they think, feel and desire. Based on this we have jointly defined marketing activities, devised new concepts in order to be able to offer their guests a varied range of services and to redesign the ongoing operations to provide the guest with a pleasant stay.


For more than ten years we have been working together with the event agency inspiria and since 2016 we are sharing the office in Vienna in order to further expand our successful cooperation. At the moment we are working for inspiria especially in the field of ​​Business Development in the Viennese area.

Indian Weddings

Since 2015, we have been trying to bring Indian weddings to Vienna to make their the most wonderful day of their lives special. Together with the event agency inspiria, we have since successfully arranged three Indian high-end weddings to the fullest satisfaction and with great commitment of all those involved. We support inspiria with networking among the families and participating agencies from abroad, establish contacts with local partners and also take care of all involved partners during the event together with inspiria.


For 11 days, Vienna was the place to be for over 4,600 participants at the Škoda World Dealer Conference 2015. Together with inspiria, we supported foreign agencies in Vienna and also provided our large, local network to create the best possible conditions for this event. In order to be able to offer the international Škoda dealers an unforgettable experience apart from the conference, we have created various side events.

Watch the video.


From 16th to 20th May 2016, the Investment Ready Program, a 5-day intensive training course for Korean start-ups, took place in Vienna. Our creative contribution extended from the idea and preparation of attractive giveaways as a reminder for the participants of the event to the location scouting. Together with the two entrepreneurs Ing. David Khassidov and Mag. Kaloyan Ratchev, we managed making the event a success for both companies and customers

AC Forum

“Christine Friedreich and her team are hospitality experts. Their experience, creativity and professional support in designing a hospitality concept has contributed to the big success of a customer event.“

Martina Candillo, Messe Congress Vienna

Amour Forum Vienna

In 2018 Christine managed to bring the Amour Forum 2019 to Vienna. Together with our partners from Destination Wedding Austria, we organised two unforgettable evenings for worldwide high-class buyers and sellers in the wedding industry in Vienna.

Be-terna Kick-Off

„The team of Friedreich Hospitality supported us with full commitment on the day of the event. Thanks to Julia, who managed everything until the closing hour with full motivation, we could enjoy our event until the early morning hours without any worries.“

Vanessa Tutschek, be-terna